Okay, I finally joined the typography trend too. 👀
Had to try one myself - so here’s a little typography experiment I’ve been playing with.
Sometimes you just see a trend everywhere and think, okay… my turn. 😂
I'd say yes, and I'd make it a series. A tight rule set, like one flat colour field, one shape and one type move per piece, is usually what turns experiments like this into something recognisable as yours.
Thanks! It's all done in After Effects. I spent a lot of time fine -tuning the curves in the Graph Editor to give it that organic, snappy feel without relying too much on plugins. Glad you noticed the smoothness 😄
A little peek at the brand work we did for Elio Mortgage.
A warm, approachable identity full of warm vibrant colors paired with soft sun rising inspired gradients, inner glows and custom illustrations & more. Loved this direction!
Full case study coming soon, from process to final identity.
Plenty of logo explorations to share too!