A continuation of the visual direction for an upcoming SaaS motion campaign 🚀 As an Art Director...A continuation of the visual direction for an upcoming SaaS motion campaign 🚀 As an Art Director...
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Max Vaselashko
• Sep 17
A continuation of the visual direction for an upcoming SaaS motion campaign 🚀
As an Art Director and Motion Designer on this project, my main focus isn't just creating appealing 3D assets, but making sure the visual system clearly reflects the product's core value.
In these stills, I'm visualizing automated AI workflows and interactive prompts using a light, tactile aesthetic to lower cognitive load. Good motion design should simplify the product narrative and ultimately turn viewers into signups.
Animated video launching soon! 🎬
Art Direction3D Animationsaaspromo
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TRUEFRAME logo
TRUEFRAME
max
• 2d
the orange edge on the dark card is a nice touch.
Max's avatar
Max Vaselashko
• 2d
Thanks!
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