A new visual identity for Reroll.

We turned the O in the name into a die and built the wider brand language around that simple idea.

The project includes:

• Logo design • Social media identity • Logo animation • Custom playing card back • 3D visual assets

Creative direction: Dmitry Lepisov Identity design + motion: Arthur Skripnik Created by Lepisov Branding

Some of the 3D visuals and animation were made in Spline.

nice combination.

Series Title: MAJOR MUNKY

What happens to a video-game character after the player turns the game off?

Major Munky is a retro action drama series that breaks the fourth wall to explore the life of a classic 16-bit game hero after the game is over.

Inside the game, Major Munky is an unstoppable jungle commando, fighting enemy monkeys, firing bananas, defeating giant bosses and winning every mission. But when the screen says “YOU WIN,” the game doesn't really end for Munky. But outside the game, Munky is just an ordinary, tired husband who is scared of cockroaches, polite to people and is afraid of any danger he faces. His day job is being the hero of a video game; when his shift is over, he removes his bandana, drives home, cooks, cleans, watches TV and lives a quiet life with his wife.

The pilot follows Munky from his final boss battle to his completely different life outside the game, until his old final boss, Kong, breaks the rules of the game and enters Munky's real world.

Kong has kidnapped Munky's wife and gives him 24 hours to rescue her.

“You always win in games. Let's see if you're a hero in real life.”

For the first time, Munky has no player, no health bar, no extra lives and no restart button.

Where We Would Take the Series Next:

Munky sets out to find and rescue his wife, but along the way he slowly discovers that the skills he thought only existed inside the game are actually part of him. He follows clues left behind by Kong, using his game instincts, combat skills, problem-solving and knowledge of his enemies to track him down.

Each episode becomes a new level with its own challenge, taking Munky into unfamiliar places and situations where he has to use his old game skills in the real world. But unlike the game, he can't simply restart when things go wrong.

As the clues get closer to Kong and the challenges become harder, Munky begins discovering his own courage and learning what it actually means to be a hero.

And throughout the journey, one thing keeps ticking:

24 hours.

The closer the clock gets to zero, the closer Munky gets to finding Kong — and his wife.

So good! Loved it.