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SYNTAX Brand Identity
I created a full brand identity for SYNTAX a bold, modern brand that needed a strong visual presence.
The goal was to design something that feels confident and recognizable without being complicated. I started with a custom geometric “S” logo, then built a clean color system around deep purple and vibrant yellow for strong contrast.
From there, I extended the identity into real applications: stationery, a t-shirt, coffee cup packaging, phone wallpaper, and a repeating pattern system. Everything was designed to work well across both digital and physical touchpoints.
This project is a good example of how I approach brand design creating identities that are simple, versatile, and memorable.
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BRED FOR. is a fictional dog brand built on one idea: every breed was bred for a job, and the instinct never left. Collies herded sheep, poodles retrieved ducks, Yorkies hunted rats, Dalmatians ran beside fire carriages, so each product turns a breed's original work into an everyday object.
Style 01 is built from Japanese and Korean folk art found at the Cleveland Museum of Art, The Met, LACMA and the Rijksmuseum, and designs the products as soft, deadpan designer objects.
Style 02 is built from early colour autochromes and a 1914 lithographic poster from the Rijksmuseum and the Albertina, and turns every scene into a modern fashion campaign with an archival feel.
The two Styles were chained with Edit image: Style 01 products placed into Style 02 scenes, every headline rewritten in the brand's dry, deadpan voice. The strongest images were selected, upscaled and finished with a logo made in Recraft Logo Maker.
Style 01 (products): https://www.recraft.ai/styles/b8e1a6b6-ae61-49db-907d-74229530b596
Style 02 (campaign): https://www.recraft.ai/styles/7f2a89de-d69a-4fad-aa0d-ba6302c9a2f3
Rillo — A Modern Fintech Brand Identity
Exploring lime green, geometric typography, and a connected visual system across cards, interfaces, and everyday brand touchpoints.
A self-initiated fintech brand concept.
Explore the full case study:
https://contra.com/p/ce7sY6kZ-rillo-fintech-brand-redesign
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Every brand has a story to tell.
From logo marks to full visual systems, we design identities that hold up on screens, merch, and apps alike.
Watch the showcase and tell us which one is your favorite.
#BrandIdentity #LogoDesign #GraphicDesign #VisualIdentity
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