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Recent UGC campaign for tour group INTRO Travel - I think my favourite part about creating content is working closely with a brand to create + execute the content! Are you looking for UGC Creators or help creating high quality content? Get in touch 👀
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KOVA is a coffee concentrate made for busy mornings and long workdays: rich, smooth coffee that's quick to make and easy to enjoy.
I brought KOVA to life online, with one consistent look across every channel:
Website: designed and managed on Shopify, built around the product and easy to buy from
Social media: content and reels that keep the feed fresh and on brand
Ads: campaigns that put KOVA in front of the people it's made for
Need a website, content and ads that work together? Message me here on Contra. Which part of this project would you like to see in more detail?
Oh that's unique great job Awais 🎉🎉🎉
The visuals and motion effects are great ❤️❤️
The brief was simple. Show a new personalized news feature.
The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.
So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.
I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.
Pulling the topic cloud outside the UI makes the feature instantly clearer.
This is a high-performance, short-form UGC video designed specifically for the financial, SaaS, and info-product sectors.
Leveraging high-end visual anchors (a Mansory Lamborghini) and a targeted demographic profile (40-year-old male authority figure), this video breaks standard financial content tropes to drive deep viewer engagement and high click-through rates.
The Strategy Behind the Content:
The Pattern Interrupt: By combining a high-luxury visual asset with a practical, grounded message ("Stop trying to get rich quick"), the video immediately captures attention and builds instant prestige authority within the first 3 seconds.
Audience Filtering: The tone is direct, mature, and no-nonsense, specifically filtering for action-takers and serious buyers rather than casual browsers.
Seamless Conversion: The narrative flows naturally from a high-status hook into an educational problem-solution framework, closing with a high-converting Call-to-Action (CTA) directing traffic to a bio link/book purchase.
🛠️ My Role & Deliverables
Concept & Scriptwriting: Developed a high-retention hook and copy designed for a 60-second retention curve.
On-Camera Talent: Delivered a confident, authoritative, yet approachable performance tailored for high-ticket coaching/info-product audiences.
Production & Framing: Managed high-quality framing, utilizing premium real-world assets to elevate the brand's perceived value.
The pattern interrupt breakdown is excellent, Kudirat. Pairing luxury visuals with a grounded stop-getting-rich-quick message is a clever authority play. Strategic UGC thinking.
