A website hero and motion identity concept for Cycle.

The experience takes the viewer through seven historical eras in one continuous forward journey, while the logo, camera path and core composition remain consistent.

The concept explores how a static identity can become a living digital experience through motion, environment and interaction.

Workflow included Spline, Claude via MCP, Midjourney and SeaDance.

Available for brand identity, motion and digital design projects.

I fall in love, It is like Encarta, but 1000% better

DockTail approached me with a fun idea: make us look nothing like what we do.

As strange as it sounds, I think this is one of the most exciting creative challenges. When branding a business, the primary objective is usually to communicate what it does. But what happens when you deliberately take that away?

After a few days of brainstorming, experimentation, and using Curative Intelligence, I arrived at these two concepts.

One is ALL CAPS, the other is all lowercase. Both carry the same personality, but express it through two entirely different approaches.

Now I'm curious: Which one do you like more?