Crafting a Comprehensive Airline Brand Identity Experience

Crafting a Comprehensive Airline Brand Identity ExperienceCrafting a Comprehensive Airline Brand Identity Experience

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Oluwatoyin Atanda

pro

• 1d

I recently had the opportunity to contribute my creative expertise by creating a full brand experience and ecosystem, not just a logo for an airline. It was a process rooted in in-depth research, thoughtful brainstorming, and several iterations. The full case study is now live on Behance: https://www.behance.net/gallery/231655209/Elpusfly-Brand-Identity-Design

brandidentitydesign brandstrategy graphicdesigner

kolawole Mordecai

• 1d

This is on another level compared to what I usually see in this space. You’ve clearly raised the bar. What do you think sets this apart from others you’ve done before?

Oluwatoyin Atanda

pro

• 21h

Thank you, I really appreciate that. What sets this one apart is the depth behind it. I didn’t just focus on making it look good. I approached it as a full brand experience. That meant going deeper into strategy, understanding the “why” behind every decision, and building a system, not just a logo.

Jasmine Sotiropoulos

pro

• Apr 9

I wrote this piece on the rise of personal and founder led branding. Worth a read if you're looking to enter the space. https://www.redbowhouse.com/post/traditional-branding-vs-personal-branding-vs-founder-led-branding-what-s-changed-and-why-it-matter

branding freelancerlife personalbranding

redbowhouse.com

Traditional Branding vs Personal Branding vs Founder Led Branding. What’s Changed, and Why It Matters Now

For years, traditional branding was enough to make a business look credible. Now, that’s changed. In this piece, I break down the shift from traditional branding to personal branding and founder led branding, what each one actually means, how they differ, and why they matter so much more for women in business today.

Daniel G Bright

max

• Apr 8

The fastest way to know your brand is broken isn't a survey. It's listening to your sales team's first 30 seconds on a call.

If they're saying anything that contradicts the homepage, the brand is already losing deals.

I worked with a B2B platform last year where the founder kept apologizing on calls: "ignore the website, it's a bit out of date." Eight months out of date, in fact. They'd repositioned, moved upmarket, added a second product. The site was still selling to the company they used to be.

The "rebrand" they thought they needed was a homepage that didn't make their own sales team flinch.

We killed the identity scope mid-project. Locked the positioning. Rewrote the narrative around the new buyer. Rebuilt the homepage and one product page in Framer. Tuned the existing visual system to match.

Three weeks of work. The apology disappeared from sales calls. The "rebrand" conversation went with it.

Most brand problems aren't brand problems. They're surface problems wearing a brand costume. And the surface that lies loudest is almost always the one your sales team is trying to hide.

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