Behind every strong brand is a simple system — colors, type, and consistency. Here's a quick look...

Behind every strong brand is a simple system — colors, type, and consistency. Here's a quick look...Behind every strong brand is a simple system — colors, type, and consistency. Here's a quick look...

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Aliza Khan

• 8h

Behind every strong brand is a simple system — colors, type, and consistency. Here's a quick look at how a brand identity comes together from sketch to style guide.

Brand Design ChatGPT

Evangelia Pinto

• Sep 6

A visual identity rooted in Indian craft, reimagined for a contemporary audience.

Zarira is a fashion brand concept exploring the balance between traditional Indian aesthetics and a more modern, understated visual language.

For the identity, I wanted to move away from the overly ornate visual language often associated with Indian fashion brands and create something that felt refined, expressive and distinctly Indian without being literal.

I explored: — Art direction — Visual identity — Typography — Packaging — Brand applications

The result is a brand world that feels rooted in tradition, but designed for the present.

Would love to hear what you think ↓

#BrandIdentity #BrandDesign #FashionBrand #VisualIdentity