B2B Marketing Analytics Dashboard — Multi-Touch Attribution & Cohort Analysis Built an end-to-end...B2B Marketing Analytics Dashboard — Multi-Touch Attribution & Cohort Analysis Built an end-to-end...
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Arditya Apusing
• May 23
B2B Marketing Analytics Dashboard — Multi-Touch Attribution & Cohort Analysis
Built an end-to-end marketing analytics dashboard using Python and Streamlit. Features 5 attribution models, conversion funnel drop-off analysis, weekly cohort retention heatmap across 8 cohorts × 13 weeks, and a campaign ROI scorecard. Designed to help marketing teams identify which channels drive real revenue — not just clicks.
Completed work
Business AnalysisProduct Data AnalyticsBusiness Workflow AutomationDash PlotlyPythonStreamlit
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