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Crafti is a vibrant, craft-focused brand identity project created as part of a group project at Loughborough University. As a member of the illustration team, I contributed mascot illustrations, a brand poster, and a trifold leaflet - all working within the team's established visual language.
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For this challenge, I built Hydrated: a fictional summer soft drink — carbonated, ice-cold, citrus-sharp — with a visual identity built entirely around temperature. The can runs a gradient from pale ice to deep navy, top to bottom, so the design itself feels like it's getting colder the longer you look at it. Tagline: "Stay Cool. Be Cool."
Using Envato as my toolkit, I sourced the typefaces, built the can label in Affinity Designer, and composited it onto a photorealistic mockup in Photoshop. I then used Envato's AI Video Generator — with a custom Start Frame and End Frame built from my own can mockups — to generate the hero shot: the can dropping into an ice bucket, splashing, sinking, and settling cold. Claude helped draft the ingredient list and nutrition copy, and I built a companion landing page in HTML/CSS so the brand exists somewhere real, not just in a video.
Target audience: Teens and young adults, roughly 10–28 — people who live for summer and want a drink that matches the mood: crisp, cold, a little bit of attitude.
Human by Design moment: The AI video. The first generation rotated the can in a way that mangled the label, and it took several rejected takes before one actually held up. Deciding which take was right, and which word was right, was human work from start to finish.
Thank you to Envato and Contra for putting this challenge together — for the toolkit, and for the push to make something real out of an idea instead of just thinking about it.
Stay cool. Be cool.
The Project Includes:
- The Logo
- The Can Design
- The Video
- The Website
- The BTS Video
#envato #HumanByDesign #Envato
envatochallengeCreative Design Creative DirectionCreative StrategistAdobe PhotoshopAffinity DesignerEnvato
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Great work
Ayur Gurudev isn’t just another wellness brand; it’s Ayurveda simplified for modern life.
From the meditating monk in the logo to the herbal-inspired patterns, every element of this identity speaks of balance, healing, and trust.
We designed the full system: packaging, stationery, uniforms, and more, so the brand feels consistent from shelf to scroll.
💬 Got a wellness idea? Let’s design an identity that feels just as holistic.
#branding #brandidentity #logodesign #graphicdesign #logodesigner #visualidentity #branddesign #brandingdesigner #designinspiration #designjourney #designerlife #creativebranding #brandingagency #identitydesign #designcommunity #indiandesigners #brandingprocess #awardwinningdesign #brandingproject #sustainabilitydesign #ecofriendlydesign #omeco #omecobags #greenbranding #visualstorytelling #pinaka #pinakacreativestudio #designagency #indiandesignagency #pinakadesignagency
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