Most websites fail before a single pixel gets designed. They fail in the brief. "Make it modern. Make it clean. Make it feel like... name any competitor" That's not a brief, it's a mood board pretending to be a strategy.. We just shipped a Framer site for an AI company. And we didn't open Framer for 3 weeks, just locked positioning, who's the buyer, what makes them stop scrolling, what objection hits first and what proof kills it. Then we wrote the site before we designed it, because every section needs a job. Built the whole thing in Framer in 10 days because the strategy was already done and there were no debates around copy, structure or style. just implementitaion. Then 2 more days on the final layer with scroll animations, micro interactions, page transitions. That's what turns a good site into one people actually remember. Fastest way to build a website is to not start with the website.

Love the colors 🎨

Ok. I have to finally admin this... Design is dead.💀 I've spent the last few weeks staring at my screen, watching AI spit out interfaces in seconds, and I just... can't argue with it anymore. We're cooked. So I made a decision. After nearly 20 years in UX, I'm shutting down my design studio and walking away from the screen - for good. I'm going back to my roots. Literally. 🌱 I actually studied landscape architecture back in high school. Hated every second of it at the time, if I'm being honest. But funny how life works - I'm building my own house now, I've got a garden to design, and somewhere along the way I fell completely in love with it. Soil, stone, plants. Real work, with your hands. Something that actually grows. 🌿 Something AI can't take over. No more pixels. No more Figma. No more "can we try it in blue?" 🖥️ Just me, a pair of gloves, and a vision for outdoor spaces that actually breathe. As a total newbie in this field, I'm looking to take on a few projects for free to build my portfolio. If you're based in or around Veliko Tarnovo and your garden or yard needs some love - DMs are open. 📩 Terrifying to start over. But honestly? It feels right. Thanks for the support! 🫶 P.S. Already planted my first tree a few weeks ago. 🌳

Bro caught me off-guard... For me, this was not just April Fool it was straight April-Doom... 😂