Designed a high-end, minimalist Instagram Story animation for a modern clothing brand to drive us...Designed a high-end, minimalist Instagram Story animation for a modern clothing brand to drive us...
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Designed a high-end, minimalist Instagram Story animation for a modern clothing brand to drive user engagement to a new post. The project features dynamic kinetic typography mapped onto a rotating 3D geometric shape, paired with sleek line-art branding. I synchronized the kinetic text animation with a trendy audio track to create an eye-catching visual reminder. This creative asset effectively boosted story viewer retention and increased click-through rates to the main feed.
NOIRÉ is a premium café brand built around a simple idea:
Great coffee should feel like a moment of pause, not another part of the
routine.
The project explores a complete visual identity, packaging
system, takeaway cups, coffee bags, tote bags, menu design, café applications and lifestyle campaign direction.
Instead of relying on the usual loud coffee aesthetics, I
built NOIRÉ around deep charcoal, warm ivory, soft graphite, refined
typography, subtle botanical illustrations and quiet editorial compositions.
The visual language is intentionally dark, tactile, and understated - giving every touchpoint the feeling of a slow morning, a quiet table, and coffee worth taking your time with.
From the cup in your hand to the café around you, every detail was designed to make the brand feel like a ritual.
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