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LinkedIn article for hospitality operators — why unanswered reviews cost more than most managers realize. Combines F&B operational knowledge with data from Cloudbeds, HotStats, and CBRE Croatia. Written for hotel GMs and independent property owners.
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A store made $2.3M in revenue and was still losing money. Here’s where it was going wrong.
I built a Sales & Profit Analysis dashboard covering 4 years of data
And the numbers told a story revenue alone would never show.
The findings:
📍Furniture had $740K in sales but only $20K in profit
📍Tables and Bookcases had negative margins which means selling more meant losing more
📍The South region was bleeding compared to every other region
📍Technology was quietly carrying the entire business
The fix wasn’t complicated once the data was clear:
✅Reduce Furniture discounts and renegotiate supplier costs
✅Invest more in Technology since it’s already winning
✅Study the West region and replicate it in the South
That’s what a good dashboard does.
Not just show numbers
It shows you exactly where to act.
This dashboard was built with Power BI.
The hardest part was knowing which questions to ask before touching the tool.
What’s one business decision in your industry that data could make obvious but most people still make on gut feeling?
Thank you
The most beautiful hotels in the world.
Most of them are paying 28% commission on every booking they take.
Not because they have to.
Because no one built performance marketing specifically for them.
The tools existed. The expertise did not.
Today, we are introducing Marque a performance marketing practice built entirely around India's boutique and heritage hotels.
Not a full-service agency.
Not a social media company.
A practice that does one thing: drive direct bookings at measurable, repeatable returns.
We work on Google Search, Display, YouTube, Gmail, and Hotel Ads across four campaigns engineered to capture the right traveller at the exact moment they are most ready to book.
Quiet in tone.
Exact in measurement.
Restrained in everything except the work.
If you own or operate a boutique or heritage hotel in India, we are ready to begin a conversation.
Marque.
Performance marketing for India's boutique and heritage hotels.
marque.in
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