For the #envatochallenge, I created AMARÉLLA using Envato Elements as my master toolkit. Here is how my human choices elevated the AI:

- The Logo: I used Envato Fonts for inspiration, then customized the letters with organic, leaf-like curves over a raw circular stamp to give it a human touch.

- The Packaging: The first flat box dieline had messy, clashing text. I redesigned it by adding clean panel lines, turning the product name sideways, and adding pretty plant drawings at the base for perfect balance.

- The Bottles: I rejected plastic and designed a heavy, custom stone-and-clay flask.

- The Videos: I used our Envato model photo as a reference and directed the AI to generate raw, slow-motion, black-and-white clips. Keeping the bottle quietly in the background allowed us to capture real, honest human emotion without issues.

- The Sound: I tied it all together with a warm, minimalist acoustic track from Envato Music.

- Toolkit: @envato Elements (Fonts, Stock Images, Music, Image Gen, Image Edit, and VideoGen)

Secondary Tools: Canva

My workflow

For this challenge, I built Hydrated: a fictional summer soft drink — carbonated, ice-cold, citrus-sharp — with a visual identity built entirely around temperature. The can runs a gradient from pale ice to deep navy, top to bottom, so the design itself feels like it's getting colder the longer you look at it. Tagline: "Stay Cool. Be Cool."

Using Envato as my toolkit, I sourced the typefaces, built the can label in Affinity Designer, and composited it onto a photorealistic mockup in Photoshop. I then used Envato's AI Video Generator — with a custom Start Frame and End Frame built from my own can mockups — to generate the hero shot: the can dropping into an ice bucket, splashing, sinking, and settling cold. Claude helped draft the ingredient list and nutrition copy, and I built a companion landing page in HTML/CSS so the brand exists somewhere real, not just in a video.

Target audience: Teens and young adults, roughly 10–28 — people who live for summer and want a drink that matches the mood: crisp, cold, a little bit of attitude.

Human by Design moment: The AI video. The first generation rotated the can in a way that mangled the label, and it took several rejected takes before one actually held up. Deciding which take was right, and which word was right, was human work from start to finish.

Thank you to Envato and Contra for putting this challenge together — for the toolkit, and for the push to make something real out of an idea instead of just thinking about it.

Stay cool. Be cool. The Project Includes: - The Logo - The Can Design - The Video - The Website - The BTS Video

Created with Envato + AI Envato elements used: Fonts · Product Mockups · AI Video Generator (VideoGen) My Socials: Instagram Youtube @envato

#envato #HumanByDesign #Envato

Awesome!