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I combined AI-generated visuals, creative storytelling, animation, and cinematic camera movements to bring this magical world to life. The goal was to create an immersive fantasy experience where players can explore the fairy chimneys, follow the witches, and experience a thrilling witch hunt adventure.
Creative concept, AI visuals, animation, and game design by me.
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Creatives on Contra have earned over $150M and we are just getting started
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Who needs an invitation when you have a little imagination and a lot of fantasy?
That's how I got to the CapCut World LA event at the Audrey Irmas Pavilion. The trip was... intense! 🦄
This is my entry for the new Contra × CapCut challenge.
My workflow:
① I created the character sheet and the prop sheet for the mushroom, as well as the location sheets for a nature landscape and the Audrey Irmas Pavilion.
② I created still shots using my internal AI image generation tool.
③ I created trippy 2D/3D animated images to use as the opening frames of the videos.
④ I imported all the images into the CapCut Video Studio and used the CapCut AI to animate them.
⑤ I created the music in ElevenLabs/ElevenMusic.
⑥ I edited the videos using DaVinci Resolve.
This is the kind of work I want to do more of.
A strong visual direction and plenty of room to get creative with the development. Built in Webflow, animated with GSAP.
Here’s a look around.
Outstanding Work❤️
AI video is not about pressing generate.
It’s about controlling the direction before anything moves.
This short beauty concept was built from:
• one veeeeeeeery detailed prompt
• 8 reference frames
• basic editing and polish in Photoshop and After Effects
The interesting part for me is not that AI can make a video.
It’s that you can start directing it with a clear visual system:
• same color language,
• same model mood,
• same product world,
• same campaign feeling across stills and motion.
That’s where AI gets useful for brands.
Not as a random generator, but as a way to prototype campaign ideas faster, test visual directions earlier and turn static concepts into motion without a full production setup.
Tools:
• Magnific (Nano Banana 2 + Seedance 2.0)
• Adobe (Photoshop + After Effect)
Full case study here: https://designmorphic.com/impossible-species
#AICreative #CreativeDirection #ProductMarketing
Greattt✨