*Humanizing an AI Kid's Coffee Brand* For this challenge, I developed a complete brand identity for a fictional kid's coffee brand (Детско Кафе- In Cyrillic alphabet as my primary script, I felt it would be a unique decision), documenting every stage of the creative process from exploration to execution. Using Envato as my primary creative toolkit, I explored multiple directions across logo design, visual identity, custom graphics and patterns, AI-assisted imagery, music and sound generation, packaging design, and a short animated brand story inspired by authentic photos from our family trips, transformed into playful doodle illustrations.

Throughout the project, I intentionally highlight the moments where human intuition made the difference, rejecting stronger looking but weaker concepts, redesigning typography and composition, solving real-world print and packaging challenges, building a cohesive visual system, and shaping a brand personality that feels playful, memorable, and emotionally authentic.

This isn't the story of what AI helped create, it's the story of the decisions that only a designer could make.

This is exactly how anything related to kids should be!!! I mean add some colours guys

One of the most time-consuming parts of creating ad creatives is exploring different concepts.

I wanted to see if Canva Grow 2.0 could help speed up that part of the process.

I gave it a detailed creative brief, a product image, and a logo, then let it generate a set of ad concepts.

The results weren't perfect, but I was surprised by how well it understood the overall creative direction. It still needs refinement, especially in the copy and composition, but it works well as a starting point for concept exploration.

I shared my process walkthrough in the comments 🍊

Do you think you'll use this?

Process walkthrough: