Title: Why Visual Consistency Builds Brand Equity — Academic Publication & Print Box Set Short Ov...Title: Why Visual Consistency Builds Brand Equity — Academic Publication & Print Box Set Short Ov...
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Anastasiia Ledovskaia
• 1d
Title:
Why Visual Consistency Builds Brand Equity — Academic Publication & Print Box Set
Short Overview:
A comprehensive research publication and tactile editorial design exploring how visual consistency forms brand recognition, identity systems, and long-term brand equity.
Project Description:
This project is an editorial publication designed to showcase how structured design systems impact brand perception.
The physical output consists of a modular book set divided into three key research chapters plus a reference volume, housed inside a custom pull-out slipcase. Every booklet follows a strict typographic hierarchy and grid layout to practice what the research preaches: complete visual consistency in design execution.
Key Highlights:
Editorial Architecture: 3 dedicated booklets covering visual research, industry case studies, expert interviews, and theoretical frameworks.
Custom Packaging Design: Designed and produced a functional pull-out box to hold the publication series seamlessly together.
Grid & Layout Mastery: Strict typographic system, custom editorial spreads, and careful image curation balancing dense academic text with high-impact visual reference points.
Production & Print Preparation: Complete hands-on print assembly, paper selection, and pre-press layout setup.
Deliverables:
Editorial Design • Print Production & Layout • Brand System Research • Custom Packaging
Brand DesignEditorial DesignGraphic DesignAdobe InDesign
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