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Another Trip Around the Sun (birthday / anniversary)
A celebratory poem written to mark a birthday honoring the year that's passed and welcoming the one ahead with warmth and encouragement. Perfect for birthdays, anniversaries, or any milestone worth making a little louder.
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For this project, I conceptualized and designed a complete, high-end brand identity and packaging suite for IZMAN Collections under the concept that "it's a lifestyle". I developed the primary and reversed logo suites, curated a sophisticated color palette featuring burgundy, gold, ivory, and black, and established a refined typographic hierarchy using Playfair Display and Montserrat. Additionally, I designed all physical collateral and luxury packaging elements, including custom shopping bags, business cards, branded envelopes, product tags, and wax-sealed packaging paper.
The burgundy, gold and cream palette with the IZ monogram topped by a small star is a coherent luxury system, and putting the reversed logo, the palette and the packaging in one board is a good way to present identity. More than fashion, it's a lifestyle is a strong concept...
Beverage Identity Design
I shaped Pulp Smoothie’s visual direction through expressive colour choices and carefully balanced typography.
The result is a fresh, cohesive presentation with a distinctive beverage identity.
