For the Kittl challenge, I wanted to push myself outside of my usual visual style and experiment with motion-driven product storytelling.The idea started with a simple concept: a matcha drink visualized through fluid motion, ingredient textures, and a clean hero reveal. I focused on building a visual flow that moved from ingredients and liquid movement into a final product moment letting the color contrast and motion carry the story.

The animations were created directly in Kittl’s video generator, where I explored how its AI tools could be used to generate fluid, ingredient-based motion sequences. Once I had the core clips, I brought everything into CapCut to refine the pacing, add transitions, and shaped the final sequence into a short commercial-style edit.

Kittl link

The matcha reveal concept is stunning — using Kittl's fluid motion to carry the ingredient story is such a smart approach. The color contrast between the matcha green and purple is so eye-catching!

It has been raining for a whole week in Hawaii 😮‍💨 Let these visuals bring you and me a beautiful mood 🌸 🌸 🌸

It's an experiment on how Midjourney picks up the font and products while doing animation: I made the images in AI, then added the font in Photoshop, and brought them back to AI. Not perfect yet, but the vibe is good!

Cool! I would go deeper and do a more curated project 🙌