The chatbot needed to fit into an existing product and brand without feeling bolted on, serve a niche go-karting audience, and work with no existing conversational pattern to build from.
Solution:
I designed the chatbot to extend Kartclass's product rather than sit apart from it, maintained full brand consistency, structured advice into 6 domain-specific categories, and defined a clear greeting-to-advice-to-follow-up conversation structure.
Impact:
A chatbot that feels native rather than bolted on, brand voice maintained rather than diluted, and one assistant equally usable across web and mobile.
Finally wrapped up this project, and I’m excited to share the case study! 💅 A fresh product design concept for a beauty dashboard. Would love to hear your thoughts! ✨
A beauty dashboard is such a fun product design challenge, Oleksandra. The Good morning, Olivia! greeting in the header makes business metrics feel personal instead of clinical, which is exactly what a beauty professional would want.
Jordan Racing concept.
What if Jordan Brand launched its own racing team? We imagined the full launch, from the Speed Demon campaign and posters to a telemetry inspired website, racing streetwear and a flagship research facility. Basketball heritage meets Formula 1 speed.
Designed by Studio /03
Concept project, not affiliated with Nike or Jordan Brand.
Art Direction, Brand Identity, Campaign Design, Web Design, Poster Design, Apparel Graphics, Motorsport, Concept