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Today, Israel Oladimeji Founder of Israelbobo celebrates another year of life. 🎂
Another year of learning, building, failing, growing, and becoming better.
From an idea to a growing brand, the journey has taught me that success isn’t built overnight it’s built one decision, one client, one project, and one lesson at a time.
I’m grateful for how far I’ve come and excited for what’s ahead.
Chapter +1. 🚀
The best is still being built.
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24 THINGS I LEARNED AT 24 | Brand Designer Edition
Turning 24 felt like a good moment to look back at the lessons that have shaped the way I work, think and run my studio today.
Some came from projects that went exactly as planned. Others came from learning the hard way.
But the biggest shift has been realising that good design is rarely just about making something look good. It’s about clarity, positioning, systems, process and knowing what actually serves the brand behind it.
These 24 lessons have shaped how I approach every project now: with more intention, stronger boundaries and a much bigger focus on building brands that work beyond the moodboard.
A small snapshot of what 24 looks like from behind the studio.
The consistency point is the one I keep running into. Once the brand rules are settled, every new page or campaign starts with fewer decisions.
Almost two years ago, I started shaping the visual identity of my own studio.
Time flies. Couldn't be happier with what we've built so far, and what's next!
The eye motif carrying through every project instead of just the logo is what makes the studio's own identity actually recognizable, most agencies never bother applying their brand to themselves that consistently.
still building a brand in a language i can't read. the vibes are holding.
Which language are you building your brand in? Haha