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What would happen if a modern skincare product had to communicate without the visual language we associate with beauty today?
Instead, I went back to Art Nouveau, where typography, illustration, architecture, and ornament were treated as one visual system.
The subject actually felt surprisingly natural for the era. Art Nouveau was heavily inspired by nature, craftsmanship, beauty, and organic forms, all ideas that still show up constantly in skincare branding today.
One rule I refused to break: the decoration had to belong to the composition. It couldn't just be added on top to make something “look vintage.”
So... what modern product would you love to see reimagined in another design era? 👀
Reimagining modern skincare through Art Nouveau is such a refreshing take. Integrated ornamentation rather than surface-level decoration gives the packaging a deeply authentic, organic weight. Would love to see an electro functional tech brand reimagined in a Bauhaus or Brutalist framework!