Moodboarding is always such an organic process. I find it to be the best way to actually involve your clients in the brand definition since many people decide off of feel and intuition.
Of course, nicely presented visual help to :)
Finberry's reinvisioning the wealth management industry by providing a unified platform for asset management. With offerings for both advisors and individual investors, it includes AI-driven analysis and suggestions amongst unique financial products.
The ridiculously large wordmark is the entire personality, tinned fish has never strutted like this. Proof that confidence is a design decision, not a budget line.
The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.
There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.
the starting point for a new brand for a modern AI tax platform.
instead of looking at AI, we looked backwards. old currencies, ledgers, classical architecture and centuries-old symbols of value.
sharing the final very soon ↓