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Jacob Lovett
pro
• Jul 6
We just wrapped PlayerEdge, a two-sided marketplace connecting youth athletes with professional coaches through personalized video feedback.
Think Cameo, but for your kid's swing.
A parent uploads game footage, picks a coach, pays per lesson, and gets a detailed video breakdown back within 48 hours.
Voiceover, annotations, replay analysis, the whole thing.
The hard part of this project wasn't the tech at all. It was trust.
Parents are sending videos of their kids to strangers on the internet. If the product feels anything less than premium, that trust breaks before the first lesson even ships.
So we focused on a few things:
Brand direction. The client came in wanting red, white, and blue, classic baseball. We pushed for dark green and gold instead, closer to a Baylor look. It reads professional instead of playful, which matters when you're asking parents to hand over their kids' footage.
A clear lesson lifecycle. Four states (pending, in progress, completed, expired), so nobody's guessing where their video went.
Automatic payment release. The coach delivers, the payment clears. No approval step in between. The expired status acts as the safety net instead.
If your product needs that same premium feel, an expert touch that makes people trust it enough to use it, let's talk.
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