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We just wrapped PlayerEdge, a two-sided marketplace connecting youth athletes with professional coaches through personalized video feedback.
Think Cameo, but for your kid's swing.
A parent uploads game footage, picks a coach, pays per lesson, and gets a detailed video breakdown back within 48 hours.
Voiceover, annotations, replay analysis, the whole thing.
The hard part of this project wasn't the tech at all. It was trust.
Parents are sending videos of their kids to strangers on the internet. If the product feels anything less than premium, that trust breaks before the first lesson even ships.
So we focused on a few things:
Brand direction. The client came in wanting red, white, and blue, classic baseball. We pushed for dark green and gold instead, closer to a Baylor look. It reads professional instead of playful, which matters when you're asking parents to hand over their kids' footage.
A clear lesson lifecycle. Four states (pending, in progress, completed, expired), so nobody's guessing where their video went.
Automatic payment release. The coach delivers, the payment clears. No approval step in between. The expired status acts as the safety net instead.
If your product needs that same premium feel, an expert touch that makes people trust it enough to use it, let's talk.
Great Work
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Great work
PUFFHS: Artisanal Pastry Landing Page Concept
Welcome to PUFFHS, a conceptual landing page designed for a premium artisanal bakery specializing in gourmet cream puffs. This project reimagines how we browse and buy high-end digital food products.
Most food e-commerce platforms and delivery apps rely on static, uninspiring grid layouts that fail to capture the true tactile appeal of the product. The challenge was to break away from standard UI patterns and create a digital shopping experience that is as mouth-watering and engaging as the pastries themselves, all while keeping complex dietary information accessible
To solve this, I experimented with a highly interactive, motion-driven approach. The core UX innovation is the "Reveal the Puff" mechanic. Instead of forcing users to read long paragraphs about the ingredients, I designed a seamless micro-interaction that allows them to virtually "slice" the dessert with a single click, instantly revealing the rich filling and texture.
Well now im hungry so it seems to be doing its job very well
some late work i've been doing with felt👇
quick thought i can't shake: most ai interactions make you translate. you feel something, turn it into words, the ai answers in words, you turn that back into feeling. two translations for something that was never meant to be spoken in the first place.
so with felt i'm trying something different: an interface that just reads what you're feeling and talks back the same way, through touch. no typing, no talking, no middleman.
still early, still prototyping, having way too much fun building this one🤘
Nice work
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