Most stores test two landing pages, pick a winner, and move on but the ones actually scaling run ...Most stores test two landing pages, pick a winner, and move on but the ones actually scaling run ...
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Razvan (Alex)'s avatar
Razvan (Alex) Grigoriciuc
• 8h
Most stores test two landing pages, pick a winner, and move on but the ones actually scaling run 10 to 15 at once.
With 2, you're not really finding the best one, you're just finding the less bad of two guesses you made yourself.
Run 15 against different angles, different hooks, different ways of framing the offer, and you stop guessing.
The market tells you what lands and it's usually an angle you'd never have bet on.
And these aren't button color tweaks.
One page leads with a problem, another with a result, another with a bold price.
Completely different arguments for buying, and the gap between best and worst is huge.
The catch is you need the traffic to run it properly.
But if the volume's there, testing wide instead of small is the fastest way to find the angle that actually moves the business.
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