What if a digital experience could make you feel the product before you experience it?
Sargam is a concept for a premium audio brand, designed around one idea: make studio-quality sound feel tangible.
I brought together brand thinking, visual direction, UX, and product storytelling to create a landing page that feels premium without becoming complicated.
Designed for founders and growing businesses building products that deserve a stronger brand presence.
How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊