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Allthatiwant | Fashion & Urban Cycling E-commerce Store
I worked on the development and optimization of Allthatiwant, a Shopify e-commerce brand combining fashion, cycling, safety, and urban products. The goal was to create an engaging store that communicates the brand’s identity while making product discovery and purchasing simple.
The project focused on a clear customer journey with intuitive navigation, structured collections, strong presentation, and conversion-focused calls-to-action. The store was organized around key categories including bicycle helmets, kids’ helmets, rain gear, reflection and safety products, cycling fashion, bags, jackets, bike accessories, and gift.
I improved the shopping experience through product merchandising, search functionality, promotional sections, featured products, and new arrivals. The homepage was structured to introduce the brand, highlight products and collections, and guide visitors toward relevant products.
Customer trust was strengthened through clear shipping information, brand storytelling, payment options, and store policies.
Key focus: Shopify E-commerce • Store Design • UX Optimization • Product Structure • Conversion Optimization • Fashion & Cycling Retail • Merchandising • Customer Journey
The result is a modern shopping experience designed to connect fashion and cycling while guiding visitors from discovery to purchase.
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Designed and built a fully custom basketball/streetwear ecommerce brand from scratch.. no page builder templates, no Shopify monthly fees or app-stacking.
What's included: custom homepage with curated product sections, individual product pages, live cart with real-time updates, full checkout flow, FAQ, and About page,fully responsive across mobile, tablet, and desktop. Built on a hosting plan with a small monthly cost for custom domain + hosting (no per-transaction fees, no app subscriptions layered on top like Shopify requires).
Backend can be fully automated real inventory, live payments (Stripe), order management, and customer database built out depending on the business's needs.
Best fit for: small-to-mid brands, new product launches, or founders who want a distinctive, premium-feeling store without the complexity (or cost) of a full Shopify setup. If you're running high-volume, multi-channel inventory or need a large app ecosystem, Shopify is still the stronger long-term fit. I'll tell you that honestly in a consult.
Starting at $300. Available for ecommerce builds, AI automation workflows, and full-stack web/app projects.
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Website redesign for SaaSm - before & after
My client, Elevate AB, is a Shopify plugin that allows e-commerce store owners optimize their offering in order to increase conversions.
- I designed a new logo & identity
- picked new color palette & fonts
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The goal of a new website was to appear more modern & credible.
How is it?
Nice work with the colors, they play a big role. The new ones give it a more trustworthy feeling.
I design and customize Shopify stores, including homepages, product and collection pages, navigation, themes, and mobile layouts
