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Allthatiwant | Fashion & Urban Cycling E-commerce Store
I worked on the development and optimization of Allthatiwant, a Shopify e-commerce brand combining fashion, cycling, safety, and urban products. The goal was to create an engaging store that communicates the brand’s identity while making product discovery and purchasing simple.
The project focused on a clear customer journey with intuitive navigation, structured collections, strong presentation, and conversion-focused calls-to-action. The store was organized around key categories including bicycle helmets, kids’ helmets, rain gear, reflection and safety products, cycling fashion, bags, jackets, bike accessories, and gift.
I improved the shopping experience through product merchandising, search functionality, promotional sections, featured products, and new arrivals. The homepage was structured to introduce the brand, highlight products and collections, and guide visitors toward relevant products.
Customer trust was strengthened through clear shipping information, brand storytelling, payment options, and store policies.
Key focus: Shopify E-commerce • Store Design • UX Optimization • Product Structure • Conversion Optimization • Fashion & Cycling Retail • Merchandising • Customer Journey
The result is a modern shopping experience designed to connect fashion and cycling while guiding visitors from discovery to purchase.
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