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Which hero layout hits harder for ZEST Bites? 🌶️⚡
Working on the brand launch for ZEST Bites—a vibrant, hyper-local fusion street food concept. We’re going all-in on high-contrast, energetic visual storytelling!
Option A (Vertical Poster): Single punchy hero bowl, heavy editorial type, and taped tasting notes.
Option B (Horizontal Spread): Editorial magazine layout featuring color swatch breakdowns, handwritten chef notes, and dual-tone messaging.
(Workflow: Generative AI for core product imagery + custom editorial layout, typography, & art direction in Figma)
Drop an A or B in the comments! 👇
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I found this skincare brand on Instagram and instantly loved its identity.
After visiting the website, I saw an opportunity to improve the hero experience. I reached out but didn't get a response, so I redesigned it as a personal challenge.
My focus was simple: preserve the brand's premium aesthetic while improving clarity, hierarchy, and conversion.
Here's the
A. Before
B. After
Which version would you rather land on?
Also, i published the case study check comment for link
11 voted
85%
2 voted
15%
13 votes
Closed
GenLayer is a brand for thinking machines. So the identity had to think too.
Instead of a static pattern I built a fluid animation system: lines that continuously flow into one another, the way AI evolves through new thoughts and ideas. One system, endless moments, the same waves that breathe on the website also carry a conference wall or a product reveal.
That's my bar for an AI-driven brand style: not "does it look techy," but "does it behave like the product."
Curious how other designers handle this: when your identity is animated or generative, how do you keep it recognizable without freezing it into a template?
That line about one system with endless moments really lands, especially paired with the waves visual. Did you build the animation in After Effects directly or block it out somewhere else first?
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