Unpopular truth: Your frontend is silently killing your conversion rate.
I've worked across 10+ products as a Senior Frontend Engineer.
Here's what I keep seeing in 2026:
❌ Beautiful Figma designs → clunky, slow implementation
❌ $500K/year dev teams → shipping features that break on mobile
❌ Founders asking "why aren't users converting?" — the answer is almost always UX + performance
The 3 frontend trends reshaping product success right now:
Performance IS the product
Google's Core Web Vitals directly impact SEO rankings.
A 1-second delay in load time = 7% drop in conversions.
This is not theory — it's your revenue.
AI-assisted development is raising the bar
Companies using AI tools ship 2x faster.
But only if their codebase is structured to support it.
Messy architecture + AI = messy code, faster.
Component-driven design systems are non-negotiable
Teams without a design system spend 40% of dev time on inconsistency.
That's time not spent on features that grow your business.
I help startups and scale-ups close these gaps — fast.
Whether you need a full frontend overhaul, a performance audit, or a senior hand on a critical build — I'm available for contract work.