A new GoHighLevel feature got me thinking about funnels differently.
Events aren't really about getting people to register.
The interesting part is what happens after they register.
What if:
→ A registrant gets a personalized reminder sequence
→ A no-show enters a reactivation workflow
→ An attendee gets a different offer
→ A ticket buyer enters a customer journey
→ Event behavior determines the next automation
Now the event isn't just an event.
It's part of the funnel.
That's what I find interesting about HighLevel's Events functionality.
Registration is only the beginning.
The real opportunity is connecting the event to the rest of the customer journey.
For this one, I focused on local restaurants in New York and automated the process of collecting their business information from Google Maps.
The workflow pulls things like:
Restaurant name
Website
Business category
Instead of manually searching Google Maps, opening businesses one by one, and copying their details into a spreadsheet, the workflow handles the repetitive part automatically and saves the leads directly into Google Sheets.
This is just one use case. The same setup can be adapted for different locations, industries, and lead-generation needs.