I redesigned the onboarding experience for Stream (formerly Wagestream).

The original onboarding explained the product.

I wanted the redesign to explain the outcome.

Less focus on features.

More focus on what people are actually looking for:

↳ control over their money

↳ knowing what they've earned

↳ access when they need it

↳ less financial stress

Sometimes a product doesn't need more features.

It needs a clearer first impression.

HERE IS THE

BEFORE AND AFTER which will you signup for ?

Will signup for the After

Started this project with a pretty open brief — a SaaS launch film that needed to feel premium. That was it. Honestly, those are my favorite kinds of creative challenges. No rigid direction means I actually get to think through the visual hierarchy and figure out what would make someone stop scrolling, or what would make the whole thing feel less like a boring product demo and more like an immersive moment.

Because I was handling this from end to end, I spent the first chunk of time just focusing on the brand identity, concept, and UI layout. I've always believed that animation built on top of weak design logic never holds up, so I really needed that structural foundation to feel right before touching a single keyframe. From there, it was all about dialing in the tactile feel. I wanted snappy curves, smooth transitions that guide your eye naturally, a minimal voice UI that feels like it breathes, and a clean logo exit that lands with some actual weight at the end.

This project represents the exact kind of intentional, end-to-end motion graphics and UI animation work I specialize in. If you are a founder or product team with an upcoming SaaS launch or feature reveal and want to build a premium visual asset that stands out, feel free to check out my services or get in touch here to discuss how we can bring your platform to life.

#MotionDesign #SaaS #ProductLaunch #UIAnimation #AfterEffects

there you go! love the way you animated the text!