This project was a deep dive into high-energy product storytelling, focusing on the vibrant LeBronThis project was a deep dive into high-energy product storytelling, focusing on the vibrant LeBron
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Moody Kamel
• Mar 16
This project was a deep dive into high-energy product storytelling, focusing on the vibrant LeBron XXIII 'Stocking Stuffer' edition. My goal was to translate the explosive energy of the court into a digital space.
The Concept: I utilized a "Cyber-Neon" aesthetic, playing with high-contrast lighting and prismatic light leaks to make the shoe appear as if it’s charged with energy.
Design Execution: I combined a 3D-inspired environment with liquid textures and chromatic aberration effects. The bold, oversized "VISUAL DESIGN" typography serves as a backdrop that frames the product while emphasizing its sleek silhouette.
Art DirectionTypographyVisual DesignAdobe PhotoshopGoogle Gemini
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