Gala Gala is an arcade and cocktail bar in Lisbon. The name is a blend of the classic arcade game Galaga and the word "Gala", which in Portuguese conveys pomp, ostentation and grandeur. The goal was to create a space that would set the tone for Lisbon's nightlife, successfully bringing together two seemingly separate worlds: arcade machines and Michelin-starred dining, with signature food and cocktails. The identity had to represent that dichotomy, as well as the idea that things are not always what they seem. This led to the concept of a logo where the "G" and the "A" are exactly the same character. The typeface was then built around the idea of the pixel, combined with arches, a defining architectural feature of the space. The project was featured on Brand New, Behance, and others.