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Unpopular opinion: your portfolio doesn't need more projects. It needs fewer, told better.
I used to think more work = more credibility, so I crammed everything in. The result? Clients couldn't tell what I was actually great at.
Then I cut my portfolio in half. I kept only the work I'd happily do again and wrote the why behind each one: the problem, the messy middle, the result.
Inquiries went up. Not because I did more, but because I made it easy to understand me.
Curate like an editor, not a hoarder.
What's one project you're holding onto that no longer represents the work you actually want to do?
The network for creativity
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Doing a bit of portfolio housekeeping this month, so a few older projects are going up.
Youfiliate came to us with a name and PRD, and nothing else. No logo, no identity, no interface. Their product catches broken affiliate links before creators lose income from them. We did the branding and the whole product design.
It grew a lot since then, so we went back and brought the designs up to date. Smart links, analytics, dark mode, full mobile.
Another one built almost entirely through messages and Figma comments.
We did a second project with the same client too, already delivered, sharing that one soon.
Check it out 👇
Recently, I received an offer for a full-time, fully remote job. The offer included an impressive benefits package (health, dental, vision, generous PTO, the whole nine), and I have to admit that I was enticed.
After nearly six years of freelancing, uncertainty is part of my workflow. Projects come and go, and there are months when I ask myself if it's all worth it. Getting an offer for a full-time job stopped me in my tracks and made me reevaluate everything.
Spoiler: I didn't accept it. Something about the 3,000-word daily expectation felt intimidating, and not in a go-getter way.
But then something amazing happened. Hours before the full-time offer letter was set to expire, I got an email from a potential client letting me know they'd love to work with me. The gap I had in my client roster was suddenly filled, and everything just fell into place.
If you've been questioning whether it would be better to go back to full-time work, I get it. Trading freedom for stability sounds like a good move, especially if you've had more dry months than you're comfortable with.
Call it what you will, but this time things fell into place exactly how they were meant to. For now, I'm still freelancing and enjoying the freedom! ;)
I totally feel you on this one, that's why we freelancers do what we do! 🙌
