The Greek Stand is a contemporary Greek restaurant celebrating authentic Mediterranean flavours, ...The Greek Stand is a contemporary Greek restaurant celebrating authentic Mediterranean flavours, ...
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The Greek Stand is a contemporary Greek restaurant celebrating authentic Mediterranean flavours, hospitality and shared dining experiences.
I developed the creative strategy, story concept and AI-powered brand film to capture the emotion behind the brand rather than simply showcasing the food. Through cinematic storytelling, the campaign highlights the warmth of Greek hospitality, the craftsmanship of the dishes and the joy of people coming together around the table.
The result is a premium brand film that positions The Greek Stand as more than a restaurant—it is an experience, inviting customers to connect with the culture, atmosphere and generosity that define authentic Greek dining.
A Thessaloniki bougatsa brand named after κριτς κρατς, the sound of crunchy phyllo. Sheep logo, cinnamon and custard palette, one consistent identity from packaging to storefront.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.