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Designed and developed a conversion-focused funnel for a wellness retreat, including an opt-in page, checkout page, and thank-you page. Built the customer journey to guide visitors from registration to purchase while ensuring a seamless user experience. Implemented backend automation for contact tagging, confirmation emails, purchase tracking, and internal notifications. The funnel was designed to support event registrations, streamline operations, and enhance the customer experience.
I built this funnel last year for a wellness retreat client I was working with outside of Contra. I handled the design and build of the opt-in, checkout, and thank-you pages, along with the GHL automation behind it.
One thing I really enjoyed about this project was working with...
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I created a 30-sec AI-powered UGC ad for MELTY, a fictional ice cream brand.
This one was a bit of a challenge because getting AI-generated UGC to feel natural, from the creator’s expressions and eating motion to the product and ice cream texture takes a lot of prompting and refining.
I worked on everything from the concept and product visuals to the creator, scenes, and final video, with the goal of making it feel like a real UGC ad rather than something obviously AI-generated.
Still learning and pushing what AI can do with product advertising.
What do you think?
Want an AI-powered UGC ad for your brand or product? Send me a DM.
#AIUGC #UGCAd #AIAdvertising #AICreative #AIVideo #ProductAdvertising #UGCCreator #AIContent #FoodAdvertising #CreativeAI
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High CPA and abandoned carts? Here’s how I fixed a high-volume Shopify store's mobile UX in just 48 hours. 🚀
The Challenge
Heatmap data revealed a frustrating reality: mobile users were highly engaged but overwhelmed. Cluttered UI elements, mixed signals, and a hidden Add-to-Cart path were causing massive drop-offs right before checkout, leading to an unsustainable Cost Per Acquisition (CPA).
The Solution
I implemented a strict, data-driven 48-hour Conversion Rate Optimization (CRO) sprint to systematically identify and eliminate buying friction.
Sprint 1 Execution:
Decluttered the UI: Consolidated multiple distracting announcement bars into a single, clean message to reduce cognitive load.
Boosted Speed: Optimized image load times to ensure lightning-fast mobile browsing and keep users engaged.
Streamlined Purchasing: Built and deployed a persistent "Sticky Add-to-Cart" bar, keeping the primary action visible at all scroll depths.
The Result
By removing visual distractions and making the purchase path entirely frictionless, we successfully pushed more users deeper into the checkout funnel, lowering the CPA and recovering lost revenue.
Are mobile drop-offs hurting your bottom line? Send me a message and let's map out a customized CRO sprint for your storefront.
The sticky Add-to-Cart plus collapsing the competing announcement bars is exactly where I would start too, since cognitive load right before checkout is where mobile carts die. Two things I would watch next: make sure that sticky bar clears the iOS home indicator and never...
This medspa had a Kajabi site built as one long scroll with no service structure. Visitors couldn't tell what the clinic did, and consult requests were coming through email instead of a form.
What I did: Structured the site into service pages, built an intake form with consent language before booking, added treatment galleries, and wired the consult form into Kajabi automation.
The result: Consult requests moved from ad-hoc emails to a tracked flow, and the team stopped answering "what do you offer?" in DMs.
Roles: Kajabi Designer, Web Designer
Tools: Kajabi, Figma
