The floating avatar stack at the bottom mirrors the team members already listed above it in the panel - you get the sense of who's active without duplicating a separate members list.
Ledger — AI CFO Platform
Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page.
My role: UI/UX Design
Scope: Landing page
Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).
For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.
Designed a dashboard concept for tracking net worth across every asset type — stocks, crypto, property, pensions, funds, cash, and liabilities — all in one place.
Instead of the usual pie chart or bar graph, the centerpiece is a dial: a single, glanceable gauge showing where your wealth actually sits. Behind it, a quiet grid of every asset category fades in and out of visibility, reinforcing that everything's accounted for even when it's not the focus.
Dark UI, a single confident green accent, and a lot of negative space — built to make a genuinely overwhelming task (seeing your entire financial picture at once) feel calm instead of cluttered.