Cookies, Craft & New Possibilities. πͺ Exploring new concepts, visual languages, and possibilitie...Cookies, Craft & New Possibilities. πͺ Exploring new concepts, visual languages, and possibilitie...
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The macro shots of the cookie texture almost don't read as AI at all, which I'm guessing was the whole point. What's your process for avoiding that generic AI sheen everyone's gotten tired of?
Structured JSON prompts for the physics and shader behavior is a level of control most people don't realize is possible with these tools yet, they're still typing plain sentences and hoping. Did you build that prompt structure from scratch for this project, or is it a system you've refined across a few jobs now?
An exploration of art, creativity, and creative direction through the lens of AI πΈ
This is an independent, experimental concept project, created entirely with AI to explore new possibilities in visual storytelling, artistic expression, and creative direction.
The work incorporates AESOP brand assets and identity, which remain the property of their respective owners. This is a personal creative exploration, not an official AESOP campaign or commissioned work.
Created with AI. Directed by me.
A concept. A creative experiment. A vision brought to life through AI.
AI for the masses, craft for the rich. What do you think about this? π
Brands like Dior or Prada invest in hand drawn animation, where you can feel the time and the hands behind it. Meanwhile Coca Cola makes its Christmas campaign with AI.
When anyone can generate βperfectβ in seconds, the human touch becomes the distinctive thing.
Is AI becoming the look of mass market, while craft becomes the new luxury? π€