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Cookies, Craft & New Possibilities. πͺ
Exploring new concepts, visual languages, and possibilities with AI β without the typical generative look.
Direction, craft and attention to every frame.
The macro shots of the cookie texture almost don't read as AI at all, which I'm guessing was the whole point. What's your process for avoiding that generic AI sheen everyone's gotten tired of?
Hey Diego! This is essentially my role in the project: overseeing the 3D creative direction, especially the physics, shaders, textures, and lighting.
I translated all of this 3D knowledge into structured JSON prompts, defining how materials should react, how the physics should...
Structured JSON prompts for the physics and shader behavior is a level of control most people don't realize is possible with these tools yet, they're still typing plain sentences and hoping. Did you build that prompt structure from scratch for this project, or is it a system you've refined across a few jobs now?
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The brief was simple. Show a new personalized news feature.
The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.
So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.
I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.
Pulling the topic cloud outside the UI makes the feature instantly clearer.
π± The whole employee experience, right on the phone. Scheduling that goes wherever the team goes.
Amazing work
