A European client faced challenges with GDPR consent requirements and evolving browser and iOS pr...A European client faced challenges with GDPR consent requirements and evolving browser and iOS pr...
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A European client faced challenges with GDPR consent requirements and evolving browser and iOS privacy restrictions that limited traditional cookie-based tracking and made reliable conversion measurement more difficult. The goal was to create a privacy-conscious tracking setup while maintaining accurate Meta campaign measurement.
I implemented Cookiebot CMP and integrated its consent signals with Meta Pixel and Meta Conversion API. The solution enabled consent-based tracking and supported a more resilient measurement approach beyond relying solely on traditional browser-side cookies.
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