Optimize ANUE Fitness: Complete Lifecycle Email SystemOptimize ANUE Fitness: Complete Lifecycle Email System
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Lifecycle Email Marketing System for ANUE Fitness App
ANUE is a women-focused fitness and strength training app designed to support consistency, awareness, and long-term progress. The brand needed a complete lifecycle email system that would onboard new users, reinforce habits, increase trial-to-paid conversions, and reduce early churn.
Rather than creating isolated promotional emails, I built a behavior-driven email journey aligned with how real users move through fitness programs emotionally and practically.
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