Weaselrat Expansion Kit Brings Product Art to Skater XLWeaselrat Expansion Kit Brings Product Art to Skater XL
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Gamification doesn't have to mean building an app. Sometimes it's meeting your audience where they already play.
Check the case study here. For Weaselrat, we took our real-world lineup and made it skateable. The Weaselrat® Expansion Kit puts 29 pieces into Skater XL: 14 decks, tees, hoodies, hats and custom wheels, all built from our actual product art. Free for players, and a new place for the brand to live with the people who already love skate culture.
Aditya 's avatar
Putting the Expansion Pack card inside real skate footage is the smart move, the brand shows up where players already are. Pushback: the pack is free, so the 29 pieces only pay off if players wear the Weaselrat gear in the game and then want it off screen. How will you know that...
Miguel's avatar
Fair pushback Aditya. Awareness is the main goal, the same as a trade-show booth: being part of the culture where our audience already spends time. To see whether players actually wear the gear, we’re planning an edit contest. Players film tricks in Weaselrat gear and tag us on...
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