Bicycle Brand Identity — Ride. Explore. Repeat.

Just wrapped up a complete brand identity concept for Bicycle, built around movement, exploration, and an active lifestyle.

The visual direction combines a bold royal blue + mint green palette, clean typography, and a custom bicycle-inspired logo that gives the brand a recognizable and flexible identity.

The system was designed to work consistently across packaging, apparel, retail signage, merchandise, and everyday brand touchpoints.

What I explored: • Logo & visual identity • Color palette & typography • Brand pattern system • Packaging & merchandise • Apparel & accessories • Retail/signage applications • Brand mockups & visual direction

Ride. Explore. Repeat. 🚴‍♂️💙

Would love to hear what you think of the visual direction.

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