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I recently completed an Excel-based Sales Performance Analysis Project using a structured sales dataset.
The project focuses on analyzing revenue, profitability, customers, products, regions, discounts, and order performance.
🔹 Key Analysis
• Total Sales: ₹1,70,350
• Total Profit: ₹23,970
• Profit Margin: 13.08%
• Customer & order metrics
• Regional sales performance
• Category-wise sales analysis
• Product performance
• Profit and discount analysis
• Payment mode analysis
🛠️ Excel Skills Used
• Data Cleaning & Preparation
• Excel Formulas & Calculations
• KPI Cards
• Pivot Tables
• Sales & Profit Analysis
• Dashboard Design
• Business Insights & Reporting
🎯 Project Goal:
To transform raw sales data into meaningful KPIs, visual analysis, and business insights that can support better sales and profitability decisions.
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Hi, I'm Rohan — a data analyst who turns messy data into clean dashboards and clear business insights 📊
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Does someone on your team lose a day or two building the sales report every week or month?
That was the starting point at Mokobara, the premium travel brand. Pulling sales across all their stores, checking returns, reconciling the numbers and emailing each manager took 1 to 2 days every cycle, with 8+ hours of that spent just reconciling.
I built them an automation on Make.com a few months ago. It has run on its own ever since, weekly and monthly:
Make pulls every sales record from BigQuery, 100K to 250K per cycle. That is too many for one request, so it reads them page by page and stitches them back together.
It calculates the numbers the team actually uses: net sales per store after returns and discounts, return rates and the change against the last period.
It builds a CSV with the full breakdown and a short email summary you can read in 60 seconds.
It reads a Google Sheet of store representatives and emails every one of them the report for their own store.
The result: the reporting problem is gone. The report went from 1 to 2 days of manual work to fully automatic, and the 8+ hours of reconciliation dropped to zero.
Two things I would do the same way again:
Calculate "net sales" in the automation, not in the warehouse. The business rule for what counts as a net sale is not what the raw data stores.
Send people their slice, not the whole report. One report for everyone gets skimmed by everyone.
The figures in the image are placeholders, the real ones stay with the client.
What report is your team still building by hand? Tell me where the data lives and I will tell you how I would automate it.
