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A sandwich is just bread and fillings...
Until every layer has a purpose.
That idea became the foundation of this brand identity for Midday, a modern sandwich bar built for busy lunch hours.
Instead of focusing on just making a nice logo, I wanted the entire brand to communicate what makes their sandwiches different.
🥪 Fresh ingredients.
🥬 Thoughtfully layered.
✨ Crafted with intention.
That's where the tagline came from:
"Every Layer Has a Purpose."
It influenced everything, from the logo concept to the illustrations, colors, packaging, and menu design.
Good branding isn't decoration.
It's taking one simple idea and making sure every design decision supports it.
I'd love to know what you think of this direction.
P.S: If you're building a brand and want an identity that's more than just a logo, send me a DM. Let's create something people remember.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Building a brand that moves with the business. ✦
For MasBirX, I developed a visual identity around logistics, coordination, and seamless delivery, combining a bold purple visual system with a clean, modern and human-centered brand language.
The goal was to create something that feels reliable, connected, and future-ready, while still staying approachable across digital touchpoints.
From the identity and visual direction to social content and digital applications, every element was designed to make the brand feel consistent wherever it shows up.
Brand Identity • Art Direction • Visual System • Digital Branding
What do you think of the direction? 👀
#BrandIdentity #Branding #VisualIdentity #BrandDesign #LogisticsBranding #CreativeDirection #GraphicDesign #DigitalBranding #BrandStrategy #ContraDesign #DesignPortfolio #IdentityDesign
Took up this project a few weeks ago. The brief was simple, design an identity that doesn't need to scream luxury, but speaks for itself. A private collection of 17 residences.
The logomark draws inspiration from Spanish architectural heritage, specifically the Draped Arch, one of the most distinct and revered forms in Spanish design. Chosen not only for its visual elegance, but for what it symbolises: a sacred threshold. A portal marking the transition into something new. The creation of a home. A new standard of living.
The arch was then studied alongside the architecture of the residence itself, drawing from shared elements of form and proportion. Spanish architectural language meeting the building's own design, producing a mark that feels both rooted and original.
The result is an icon that does not need to announce itself. It simply speaks, quietly, confidently, and with purpose.
The full identity reveal is coming soon.
Deriving the arch from the actual building instead of a generic architectural reference is what makes this feel earned rather than decorative. The laser cut piece in the last shot is a great way to prove the mark works in three dimensions too.