A sandwich is just bread and fillings... Until every layer has a purpose. That idea became the foundation of this brand identity for Midday, a modern sandwich bar built for busy lunch hours. Instead of focusing on just making a nice logo, I wanted the entire brand to communicate what makes their sandwiches different. 🥪 Fresh ingredients. 🥬 Thoughtfully layered. ✨ Crafted with intention. That's where the tagline came from: "Every Layer Has a Purpose." It influenced everything, from the logo concept to the illustrations, colors, packaging, and menu design. Good branding isn't decoration. It's taking one simple idea and making sure every design decision supports it. I'd love to know what you think of this direction. P.S: If you're building a brand and want an identity that's more than just a logo, send me a DM. Let's create something people remember.