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This project showcases a complete brand identity design for Aurora Coffee. The branding includes logo design, color palette, typography, brand patterns, stationery, packaging, social media graphics, and brand guidelines. The goal was to create a modern, elegant, and memorable visual identity that reflects quality, warmth, and a premium coffee experience.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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🎨 Human by Design – Logo Design Workflow
AI can generate ideas, but it can't replace creative judgment.
For this project, I designed a logo from concept to final presentation, making creative decisions at every stage. One of the most important changes I made was refining the typography because the first version didn't match the brand personality I wanted to create.
For the final presentation, I used Envato as part of my creative toolkit by adding background music to enhance the viewing experience.
This project reflects my workflow, my design process, and the choices that shaped the final result.
Thank you, @envato, for this creative challenge.
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#envatochallenge #HumanByDesign #LogoDesign #GraphicDesign #CreativeProcess #BrandIdentity #MotionDesign #Contra