coke relaunched its global identity this week and drew basically nothing new. the budget went int...

coke relaunched its global identity this week and drew basically nothing new. the budget went int...coke relaunched its global identity this week and drew basically nothing new. the budget went int...

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Daniel G Bright

max

• 1d

coke relaunched its global identity this week and drew basically nothing new. the budget went into enforcement instead, tooling that encodes the rules so 200 markets stop improvising.

the honest reason is in a quote from their design intelligence lead. the problem they set out to solve is brand guidelines getting misinterpreted, and what's already hard for humans is harder for ai.

i see the small version of that in most files i open. count the greys in a growth-stage design file, there are usually five or six, several within a couple percent of each other, and not one was picked carelessly. someone needed a border at 4pm, the token wasn't published, they chose something sensible and moved on.

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newsletter thebrightmethod rebrand

MD Rafee Alam

• 17h

The greys-in-a-growth-stage-file example is painfully accurate. Every unpublished token is a decision someone made under deadline pressure that just never got reconciled, and that's the debt AI enforcement is actually trying to pay down.

Ali Kashif

pro

• 2d

I redesign http://rex.com homepage as a personal concept really liked what @PeterRex is building the goal wasn't to change the brand it was to tell the story better

Here's the Before → After

redesign Web Design Figma

Aditya K

• Jul 25

Done with the proper Visual Identity exploration of Odyva OS, now starting with the Brand Design and UX based on if this get's selected as the style or not.

Abdullah Eroğlu

pro

• Jul 25

Visuals look stunning!

Révolté

pro

• Jul 25

Spent way too long asking: can a brand look like it survived a riot and still hold up on a billboard? XEROX RIOT is my answer — every "random" letter in the logo actually follows the same rule, at every scale, every time. Chaos, but load-bearing.

Check it out

Brand Design Logo Design Creative Direction

Abdullah Eroğlu

pro

• Jul 25

When my page reloaded i didnt saw who post this, but i knew it was you at first glance. Really good and characteristic work. I like that dark street style blending with contrast color in a way you do it. Great work once again!