Finally sharing a project I worked on back in 2025. Hello everyone, alfinu on this stage! ThisFinally sharing a project I worked on back in 2025. Hello everyone, alfinu on this stage! This
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Finally sharing a project I worked on back in 2025.
Hello everyone, alfinu on this stage!
This project is built around a feeling many people know but rarely talk about the kind of longing that isn’t just about food, but about home itself.
Mẹ Bahay lives between cultures. Rooted in Southeast Asia, but shaped by distance, migration, and memory. The name combines “Mẹ” (mother) and “Bahay” (home), reflecting how home is often defined by people, not places.
Instead of focusing on a single culinary tradition, the idea was to create something more universal something that speaks to shared experiences, especially for those who’ve spent time away from home.
Take a look at the full story here: Link
More coming soon 👀
Check it out, I just uploaded a case study on a brand project for Bluem, an activewear brand from Vancouver, CA.
Look through the case study to see some of my thoughts, and the project in full, worth the time!
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.
View Full Project
Brand Guidelines for Bluem.
Bluem is an activewear brand from Vancouver, they approached me for a rebrand earlier this year.
Take a look at the full project to learn more, and see the full guidelines!