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How i solve the branding problem???
That was the brief behind LEVIATHAN Dark Rum.
The client's audience was specific: ambitious, self-made men who don't drink to fit in — they drink to stand apart. The problem? Most rum branding leans soft, tropical, easy. This rum, and this audience, needed something with more weight.
So we went back to rum's original drinkers: pirates.
Long before "premium spirits" was a category, pirates were rum's most loyal consumers — fearless, self-made, answering to no one. That archetype became LEVIATHAN's foundation: engraved mariner portraits, crossed cutlasses, skull emblems, and gold foil typography that signals strength without losing premium appeal.
Packaging isn't just decoration, it's positioning. For LEVIATHAN, every detail had to work as hard as the rum itself.
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Envato AI gave me a house. It took human instinct to turn it into a home.
For the #envatochallenge, I wanted to put the "Human by Design" philosophy to the test by creating a complete premium brand identity for House of Racky.
My goal was to use Envato’s creative toolkit to push past the cold, mathematically sterile outputs of AI and inject real emotional luxury into the visual assets.
The Process:
The Spark: I used AI generation to start exploring shapes, but the initial outputs felt emotionally empty and lacked structural balance.
The Human Touch (My 'Human by Design' Moment): I stripped out the generic, messy layouts and manually rebuilt the logo's geometric structure in my design suite. I chose a sophisticated, sharp custom typography layout to bridge the gap between high-end architecture and human warmth.
The Final Polish: Using Envato Elements, I sourced cinematic stock footage, deep Foley sound design effects, and professional mockups to build a fully realized brand ecosystem that feels grounded in the real world.
AI is an incredible starting block, but it takes human taste, eye for detail, and instinct to make a brand truly powerful.
Check out the full workflow breakdown and the final high-res brand kit below 👇
This is stunning!!!
AI can generate beautiful images but the hard part is getting results that actually look like they belong to the same brand.
That's why I created this Brand Image Prompt Kit for Skincare Brands.
Instead of random prompts, it's a complete system to create cohesive packaging mockups and lifestyle imagery for skincare brands.
Inside you'll find:
✨ 4 prompt scenarios
✨ 20+ AI-generated examples
✨ Templates that work across Krea, ImageFX, and Adobe Firefly
The goal? Less prompting, more art direction.
Smart to build this around consistency instead of just prettier outputs. Cross platform prompts that hold up across Krea, ImageFX and Firefly is the hard part most people skip. Congrats on shipping it.
Fruitea — Turning a Summer Craving into a Brand
For this challenge, I created Fruitea—a fictional tropical iced tea brand inspired by a simple summer craving.
On a 40°C day, I was craving something cold, colorful, and refreshing. I don't live anywhere near a beach, so instead of chasing that feeling, I decided to create it.
The goal wasn't just to design an iced tea brand. I wanted to create something that would make people crave the drink before they even took the first sip.
Creative Direction
I started by collecting inspiration on Pinterest before creating a quick vision board with ChatGPT to visualize the idea.
From there, I refined the concept into a clean, minimal identity where the drinks became the hero. Every decision—from the logo and flavors to the packaging and animations—was guided by one question:
"Does this make you want to reach for the drink?"
Using Envato
Envato became the primary creative toolkit behind Fruitea.
I used:
- ImageGen AI to create and refine the brand identity.
- VideoGen AI to animate the drinks.
- Stock footage to build the tropical atmosphere.
- Music to reinforce the mood.
- Canva to assemble the final campaign and workflow.
Human by Design
The most important part of this project wasn't generating images—it was making creative decisions.
Some of the biggest moments included:
- Refining the logo until it felt playful instead of generic.
- Reworking the drinks until they looked like refreshing iced tea instead of juice.
- Spending the most time refining the strawberry flavor until its animation matched the realism and movement of the other drinks.
- Keeping the packaging minimal so the drinks remained the hero.
- Opening the promo with fresh ingredients before revealing each drink to build anticipation and help viewers imagine the flavor.
Those decisions couldn't be made with a single prompt. They came from continuously refining, rejecting, and improving the work until it matched the feeling I had imagined from the very beginning.
The Project Includes:
- Brand Identity
- Logo Design
- Packaging Design
- Three Signature Drink Concepts
- Animated Product Visuals
- Promotional Campaign
- Workflow & Creative Process
Created using Envato
Envato tools used:
- ImageGen AI
- VideoGen AI
- Stock Footage
- Music
I couldn't have that perfect tropical drink...
...so I created it.
Instagram: https://www.instagram.com/nirvanadigitals.1/p/Da3LkFFDG1V/
Youtube: https://youtu.be/S9HpFx3-ZaU
X: https://x.com/Appleginger1234/status/2077815195750265145?s=20
LinkedIn: https://www.linkedin.com/posts/aqsaa-khalid_envatochallenge-humanbydesign-creative-ugcPost-7483578124627070976-WqQv/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAEZi-pAB9ZlLL_xc_QCxLVaiZEUfqV09kuo
@envato
#EnvatoChallenge #HumanByDesign #Creative
Which one are you grabbing first?
🍓 Strawberry Lemon
🥭 Mango Passionfruit
🫐 Blueberry
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