Read/Design is a personal project that started as a way to keep my curiosity about design alive. Think of it as a digital library built from the books I've collected over the years. The idea is to share, every month in an Instagram post, the insights that stuck with me the most, with the goal of spreading knowledge and encouraging the reading of physical books.

For the first edition, I'm covering Thinking with Type by Ellen Lupton, an amazing guide about the basics of typography. I first read it back in university and it's still one of the books I go back to most. Here is the first post → Link Here is the Read/Design Database → Link

Since sharing your process is the thing now, here's how this came together: I designed the graphics and website myself in the old-fashioned way, but the site itself was built in Claude Code with a Notion database behind it. Huge respect for developers. This build cost me two migraines and way too many tokens.

Thanks for your curiosity!

What if your brand looked as premium as the products you sell? When creating MORA®, I wasn't designing just another logo, I was building a complete identity that feels consistent across every customer touchpoint. From the first impression to the final purchase, every detail was designed to communicate confidence, performance, and premium quality. This branding project includes: ✔ Brand Strategy ✔ Logo Design ✔ Visual Identity System ✔ Typography & Color Palette ✔ Apparel Branding ✔ Packaging Design ✔ Social Media Assets ✔ Product Mockups ✔ Campaign Design ✔ Digital Brand Experience Because branding isn't just about looking good. It's about building trust before you say a single word. 🚀 This brand is available for licensing or purchase. If you're launching a sportswear, fitness, or lifestyle business, or you're ready to give your existing brand a premium identity, let's connect. 👇 Which slide would make you stop scrolling if you saw it as an ad? 🔗 View the complete Behance case study through the link Full Case Study — Abdul Rafay Founder • Raphicx Save this post for branding inspiration. Tags #brandidentity #branding #brandingdesign #visualidentity #branddesigner #graphicdesign #logodesign #sportswear #sportsbranding #fashionbranding #startupbranding #businessbranding #creativeagency #designstudio #artdirection #creativebranding #behance #raphicx #abdulrafay

Great identity!