MUDGEAR Off-Road Gear Brand Identity and Visual PresentationMUDGEAR Off-Road Gear Brand Identity and Visual Presentation
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MUDGEAR, built for the dirt.
I created the brand identity and visual presentation for this off-road gear and accessories brand, drawing from protective equipment and the tracks riders leave behind.
Had a great time collaborating with Mamun, who brought the identity to life through his motion creative direction and showreel.
Brand Identity & Visual Presentation: Mehedi Islam Motion Creative Direction & Showreel: Abdullah Al Mamun
Would love to hear what you think. 💪
Aditya 's avatar
You asked what I think. The contour rings drawn from the tracks riders leave behind, shown as a big red mark on the back of a muddy jacket, is a great idea, because the logo is the evidence of the product. Honest critique: the MUDGEAR wordmark in the grey stencil face looks...
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