I created the brand identity and visual presentation for this off-road gear and accessories brand, drawing from protective equipment and the tracks riders leave behind.
Had a great time collaborating with Mamun, who brought the identity to life through his motion creative direction and showreel.
Brand Identity & Visual Presentation: Mehedi Islam
Motion Creative Direction & Showreel: Abdullah Al Mamun
You asked what I think. The contour rings drawn from the tracks riders leave behind, shown as a big red mark on the back of a muddy jacket, is a great idea, because the logo is the evidence of the product. Honest critique: the MUDGEAR wordmark in the grey stencil face looks...
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?
Salt as the core idea is clever. It says preservation, purity and texture in one move, which is exactly what skincare is trying to say. Curious how the crystal motif holds up at small sizes, like a cap or a sachet. Looking forward to the full case.